The Ultimate Driver’s Bentley is a 35mm film written and produced by EVI showcasing the most powerful 4-door production sedan in the world, the Bentley Arnage T. Shot on location at a major US super speedway and at the MIRA automotive proving grounds in the UK, the program delivers dramatic first-hand evidence of the motor car’s elegant styling, craftsmanship and amazing performance capabilities.
Designed for both customers and dealer personnel, viewers gain a clear understanding of exactly where the new motor car fits-in to the current Bentley product mix, and how it symbolizes the bold, progressive direction of the Company. The “Exclusive” Features, Advantages and Benefits which make the Arnage T a true “Driver’s Car”, are brought to light.
Legendary race broadcaster Ken Squier delivers the narration, while professional racer Justin Bell takes the Arnage through a gripping series of performance driving maneuvers on the 1.5 mile high-banked oval and the twisting and turning road course. Bell also provides on-camera testimonials of the car’s capabilities from a racer’s viewpoint.
The film was shot on Super 35mm in 1:78:1 to perfectly match the 16 x 9 aspect ratio required for DVD presentation on the new 42” digital plasma monitors being installed by EVI throughout the Bentley Motors worldwide dealer network. The piece was transferred and posted on High Definition Video to maintain the highest degree of quality for the DVD medium.
Artistically, EVI took advantage of the high profile product and shoot locations by utilizing extensive crane moves and innovative car mounts to achieve striking action photography. The end result is a visually beautiful and captivating storyline which is meeting with great success. The film and the plasma screens are part of an all new, EVI created dealer customer center designed to immerse customers into the “Unmistakable Bentley Experience”.
Check out this Press Release: BENTLEY ARNAGE T FILM WINS 2003 TELLY AWARD