When Holiday Inn Worldwide launched its Crowne Plaza line of hotels, they needed an event with impact to impress major meetings and communications executives!

They chose EVI to produce a spectacular 2-day special event at their flagship hotel in Atlanta which included a panel discussion with CNN's Lou Dobbs, and culminated with an exclusive Signature Series Show™ featuring David Foster, Celine Dion, Kenny Rogers, Warren Wiebe, and a 70 piece orchestra. An elaborate print & invitational campaign, press conferences, and exhibits were also included in the full-service solution.