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With the introduction of an innovative product in the circuit breaker/surge arrester market, global corporate giant Siemens needed a tool to carefully communicate the specifics to its managers, sales force and distribution network.
Siemens went straight to EVI based on its communications expertise and product roll out track record. The winning tool was a cleanly produced informational video detailing the features and benefits of the product as well as "how-to" segments on product installation. The viewers gained all the information they needed to be able to successfully launch the product in the field, leading to quick market acceptance and the surpassing of initial sales goals.
EVI delivered a complete project management solution; from research, concepting and scripting... to production, packaging and distribution.
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