EVI Celebrates Continuing Relationship with Piaggio - Event Management & Production

Provides Turnkey Production of 2009 Annual Dealer Meeting and Product Launch

Long-term client relationships are a point of pride for EVI, and the team recently added to that tradition by producing the 2009 Piaggio Group Americas Annual Dealer Meeting for the fourth consecutive year.

Aside from delivering front-to-back event management, creative, staging & technical and production, this year EVI brought its entertainment connection to the forefront by creating an exciting opportunity to bring mega network television star Jay Leno for the 2009 Product Launch.

A longtime moto collector, enthusiast and ambassador, Leno was creatively utilized to help accomplish numerous goals for the Dealer Meeting:

• Entertained attendees with a rousing stand-up comedy routine.

• Boosted enthusiasm by helping launch the 2009 new product line.

• Personally tested and evaluated several of the new products, all captured on HD video for use at the conference.

• Product evaluation pieces also showcased on Leno’s web site, bringing additional brand building value.

The annual dealer meeting is an important opportunity for Piaggio to demonstrate the numerous benefits to dealers of representing four renowned brands: Vespa, Piaggio, Aprilia and Moto Guzzi. In addition to serving as the product launch, general business and marketing sessions are conducted for each brand. On-site sales offices allow dealers to place orders for 2009 models. Ride and Drives are also conducted during the event days.

In addition to the above, EVI responsibilities included: Opening Evening/Product Launch, general sessions, breakouts, corporate and vendor expos, creative development and event design, project management, meeting continuity, production, audio-visual software and equipment, electronic video graphics, teleprompting, multiple-camera video record and I-mag, staging and technical labor, set & scenery.

Piaggio Group Americas, Inc. is a subsidiary of Piaggio & C. S.p.A., based in Pontedera Italy. Since 1884 the Piaggio name has stood for innovation, quality and superior performance. The Company's rich history, which includes ship outfitting, railway construction and aviation, gave way to developing practical and accessible means of transportation for post-war Italy when the first Vespa® motor scooter was designed in 1946.